What Should Dentists Pin On Pinterest?

Pinterest is a rising star in the social media world. Pinterest acts as a virtual "pinboard" for inspiration, ideas, how-to instructions, and more. It drives more traffic to websites than both Facebook and Twitter, because the visual component entices readers to click.

To "pin" photos onto Pinterest, you can either upload your own content from your computer or simply browse through the site's massive collection of photos already uploaded and shared by other users. Photos are split into categories such as Design, Education, and Health & Fitness. Save your favorite photos to boards on your profile to share with your followers. To make your photos even more visible on the site, use hashtags in your description, which are searchable on Pinterest, much in the same way as Twitter. For example, if you post a photo of your dental office, write "Our #dental office" in the description - then, when someone searches for "dental" your photo will be featured in the stream of results.

Pinterest users can follow each other's boards, like and comment on photos, and share their boards with friends to allow others to pin. Many brands have seen success with Pinterest, gaining thousands of followers and driving traffic to their website, which then converts to more sales.

While a visual social network may not seem intuitive for a dentistry practice, it can be extremely beneficial to your marketing campaign. There are several ways dentists can succeed in a Pinterest campaign for their practice.

Give your followers an inside view

Share photos of your practice, both inside and out. Let your Pinterest followers experience your dental practice before they even get there! If you recently re-modeled your waiting area, let them see that on your social networks. If there is a park or walking trail near your practice - show it off!

Show off your success

Ask your patients if you can take "before and after" shots of their dental work to share on your social networks and website. Pinterest is the perfect platform to show off your practice's success stories in a visually stimulating way.

Share your hobbies

Social networks, especially Pinterest, are great places for you to share your hobbies and interests outside of work. This will allow followers, clients, and potential clients to get a deeper look into who works at your practice and they will be more enticed to engage with your brand.

Feature other impressive dental offices

Many dentists go all out when designing their practice - they not only have high-tech equipment, but they have designer quality furniture, televisions, and impressive interior design features. These are great office photos to share on your Pinterest boards... and can even serve as a source of inspiration for your own office!

Use humor

There are many sources of humorous inspiration on Pinterest that can be used on your practice's boards. Comics and jokes of dental humor are happily shared among Pinterest users, and will be engaging content for your followers.

Be a resource

While Pinterest is mainly a visual platform, it can be used to post interesting articles as well. Post photos you use in your blog articles to link back to your website and establish yourself as a source of information for your followers. You can also post photos from other dental information sources with a link back to their website for your followers.

Overall, Pinterest can seem like a counter-intuitive social network for dentists to get involved in, but if used correctly and carefully, it can lead to traffic for your website and eventually new clients!

Erica Roberts from Engage Dental. Visit us today at http://www.engagedental.com/.

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